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Jack Trout on Strategy
Jack Trout, marketing expert who sought an edge through 'positioning,' dies at 82 - The Washington Post
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The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout, Steve Rivkin: New Paperback (1997) 1. | Ergodebooks
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Al Ries and Jack Trout: How to Prepare for Positioning | Shortform Books
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Jack Trout, Who Fought for Consumers' Minds and Money, Dies at 82 - The New York Times
Jack Trout on Strategy by Jack Trout
