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Customer Value Change in Industrial Marketing Relationships - A Call for New Strategies and Research | Semantic Scholar
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Call for Papers: Organizational Agility for New Industrial Marketing Management Models in Turbulent Times
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Despite an increased interest in branding, and the predominance of branding in consumer markets, B2B branding has received scant
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Customer Value Change in Industrial Marketing Relationships - A Call for New Strategies and Research | Semantic Scholar
ANZMAC - The Industrial Marketing Management (ABDC: A*) special issue on Asian cultural-specific concepts in B2B relationships and management. #weareanzmac #marketing #asianculture #business #industry https://www.journals.elsevier.com/industrial ...
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