The Adidas Pulseboost HD features a QR code on the tongue that links to a Spotify playlist. Just scan the code with your mobile device to unlock it and... | By The
![Adidas launches scannable film 'QR to Qatar' for the FIFA World Cup™ with Bollywood Superstar Ranveer Singh Adidas launches scannable film 'QR to Qatar' for the FIFA World Cup™ with Bollywood Superstar Ranveer Singh](https://gumlet.assettype.com/afaqs%2F2022-09%2F63d61b48-7434-4572-bbd7-f1ae69e1be43%2FADIDAS_WC_PROMO_.jpg?rect=186%2C0%2C2704%2C1521&w=1200&auto=format%2Ccompress&ogImage=true)
Adidas launches scannable film 'QR to Qatar' for the FIFA World Cup™ with Bollywood Superstar Ranveer Singh
![Solereview on Twitter: "Question for anybody who knows: What is the 2D code format used on the adidas tongue label (bottom left)? This is not QR, Datamatrix, PDF417, or EZcode. https://t.co/JuJSTXVe8A" / Solereview on Twitter: "Question for anybody who knows: What is the 2D code format used on the adidas tongue label (bottom left)? This is not QR, Datamatrix, PDF417, or EZcode. https://t.co/JuJSTXVe8A" /](https://pbs.twimg.com/media/DPBCtwSXUAMqf61.jpg)